Since 1999, Mr. Krum has successfully managed the company to secure long term contracts by The Home Depot, BP Solar and other large manufacturers. 

In early 2005 he was asked to participate in The Home Depot solar program where they were able to quickly become the largest and most successful partner in the National program.  

Prior to his current responsibilities, Mr. Krum was the primary sales manager at Power Independence Electric (PIE) Solar. With his unmatched determination and vision, he was able to quickly help PIE Solar grow into a leading solar installer in Northern California. Later in early 2003 he took on the task of expanding PIE solar operation to Central California where within six month they were able to capture 40% of the market. 

Since entering the industry Justin has established relationships with hundreds of customers that range from the simplest residential install to complex commercial installations while maintaining at 99% approval rating.  

In 2006 he was awarded the Performance Award by The Home Depot and BP Solar as the nation’s top solar dealer and installer.  Justin is also very active behind the scenes in the solar industry as a member of the national organization SEIA (Solar Electric Industries Associations), M-SEIA, and the BBB (Better Business Bureau).

After graduation, he moved to U.S. to pursue higher education and earned his Master in 1982 and Ph.D. in 1986 in Civil engineering from the University of Akron, Ohio.  While at the university, he led a team of engineers for the 3D design of NASA's wind tunnels at Lewis research center and later designed and implemented a GIS computer system for Public Utilities Commissions of Ohio - PUCO under Governor Richard Celeste and current co-chair of Homeland Security project of Century Foundation. 

The deliverable which was successfully installed at PUCO's headquarter in Columbus, Ohio was an advanced computer system to fully control and manage all electrical power grids across the state.  

After graduation, he moved to California and started working for Los Angeles office of Bechtel Corporation, an engineering and construction Management Company and became manager of automation on Bechtel’s Disney-MGM Studios Theme Parks projects in Paris. While at Bechtel, studying the complexity of the management of nuclear reactor power plants to create electricity in U.S. and in Europe convinced him that to produce safe, clean and enduring energy, solar power is one of the best alternatives. This conviction was further confirmed after he was assigned to a joint U.S. and Europe energy producing project with Italian power corporation Enel and EDF of France.

He started his own construction company, Platinum Development and his interest in solar power lead him to be part of a start-up company dedicated to solar energy. 

On scientific side, Dr. Mehrfar has been elected as an associate member of Sigma Xi, The Scientific Research Society and has been interviewed by TVs and Radios on cultural and environmental issues including CNN international for his role as the chairman of a United Nations sponsored global event through UNESCO, a report of which, can be found on Harvard University, Pluralism project.  

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